BND 2018 How to succeed in the competitive world? Become an object of desire

Is desire the driving force that should motivate employees to better performance and thus give the business a competitive edge? What role do emotions play in the marketability of products and services? These questions were addressed by more than eighty participants at the 13th annual Business Navigation® Days (BND) business management conference, which was held under the auspices of the Czech Chamber of Commerce and the Confederation of Industry of the Czech Republic on 26−27 April 2018 at the Hotel Chateau Valeč in Vysočina.

BND 2018 How to succeed in the competitive world? Become an object of desire

Is desire the driving force that should motivate employees to better performance and thus give the business a competitive edge? What role do emotions play in the marketability of products and services? These questions were addressed by more than eighty participants at the 13th annual Business Navigation® Days (BND) business management conference, which was held under the auspices of the Czech Chamber of Commerce and the Confederation of Industry of the Czech Republic on 26−27 April 2018 at the Hotel Chateau Valeč in Vysočina.

“This year’s conference covered questions concerning how to instil employees with the desire to move their business forwards. We sought ways of instilling in customers the desire for the products and services we offer, and how business navigation can help in all of this,” explained Jan Hušek, INEKON SYSTEMS Executive Director and Managing Director. According to INEKON SYSTEMS Concept and Development Director and Managing Director Václav Houser, it should take six steps to fulfil business desire: “These include motivation, orienting further development and navigation towards business performance with the help of smart software. Emotions are a crucial part of modern business, especially behavioural economics, which are being used more and more. The last step, without which it is impossible today to look ahead and analyse what we have already done, is managerial complex management, such as BNS.”

The desire for entrepreneurial success, corporate prosperity, competitiveness and economic performance, however, is not enough. According to co-founder and managing partner of M.L. Moran Václav Novák, the story is also important. “The story must be sold to the firm’s customers or employees so that it becomes their own,” he said. “I have worked with different people on every continent and have come to the conclusion that there is just one tool: the desire to excel, to stand out in a positive way,” mused Zdeněk Souček, strategic management guru and president of Klub Stratég (Strategists’ Club). “I have always chosen smart people to work with, as they keep pushing you upwards. Some managers are afraid of this, and that’s bad. The firm then suffers,” said industrialist and investor Rudolf Ovčaří.

 

 

However, this year’s BND did not only feature appearances by experienced managers of prestigious companies from the Czech Republic and Slovakia. The conference participants also had the chance to see how neurology sees the road to success. “The brain only learns by comparison with previous experience and making mistakes,” noted Martin Jan Stránský, a neurologist from Poliklinika na Národní in Prague. The principles for successful negotiation also stem from neurology. “If you want to convince someone, you have to stand and not sit. It also depends whether it is morning or afternoon. You have the optimum cortisol levels at two in the afternoon – that’s therefore the best time to sell or arrange something,” said the neurologist.
Emotions do not belong in business – we’ve all heard this a hundred times. According to emotional intelligence lecturer Iva Šubrtová, however, emotions are ubiquitous, even though we might not realize it. “They are a cornerstone in our ability to make decisions,” she claims.

 

The two-day Business Navigation® Days conference featured 17 speakers, including partners, general and financial directors, the head of controlling, university lecturers and students. Thanks to them, participants were able to learn more about the best practices of business such as M.L. Moran, Mall Group, Tawesco, VIVA forge, Inc., PwC, Czech Post, Stavebniny DEK, Dotykačka ČR and INEKON SYSTEMS. Modern teaching methods, which combine planning and simulation games using BNS and thus prepare students for real practice, were presented by representatives of the University of Economics in Prague and the Technical University in Zvolen.

Every year the Business Navigation® Days conference features the presentation of prestigious awards. This year the crystal globe for his long-term contribution to Business Navigation was presented to Financial Director Michal Červenka of VIVA forge, Inc. The blue globe for the navigation project of the year was received by Jan Matúš, planning and calculation specialist for Tawesco. The awards were presented by member of the board of the Czech Chamber of Commerce, Martin Plachý, Regional Manager of the Confederation of Industry of the Czech Republic for the South Moravian Region and Vysočina Region Pavel Slezar, INEKON SYSTEMS Executive Director Jan Hušek and INEKON SYSTEMS Concept and Development Director and Managing Director Václav Houser.

The fourth annual BND will be held on 25–26 April 2019, again at the Hotel Chateau Valeč near Hrotovice in Vysočina.