Europasta: When a company has a "controlling brain", there is order and clarity in everything. And that’s true for sales promotions as well!
How it was
Completely and economically
The merchant has all the important information about the development of sales, prices and other special offers in one place. All parameters (deadline, discounts, etc.) are evaluated automatically by the system and the merchant just adjusts them to the target form.
Tasks easily and quickly
In addition to planning and modelling sales promotions, Promotool also serves as a tool for communication between the merchant and the master data administrator. Here, he simply "reads" new tasks, such as the requirements for entering or changing prices for individual customers.
Approval with certainty
The system supports the entry of criteria for the economic efficiency of the special offer. According to these criteria, the special offer is automatically approved or rejected. However, if the unit gross margin per kilogram is between the thresholds, it is decided by the commercial director.
Prediction of success
Thanks to the Promolyser application, information can be obtained from the data of already implemented sales promotions, which will enable you to evaluate the success of the business team's predictions or the timeliness of preparations. It can be evaluated, for example, according to customers, periods, articles or approval modes.